Leveraging 3D Technology Throughout the Automotive Lifecycle

Design and Engineering
Focusing on the early stages of automotive R&D, we accelerate design iterations through high-fidelity virtualization, break down upstream and downstream data silos, and perform complex engineering simulations and analyses.
Advanced Review
A-class surface quality analysis (real-time zebra stripe, curvature comb, and specular line analysis in VR environments), holographic/VR 1:1 virtual prototype review, real-time point cloud data overlay display.
Collaborative Work
Multi-location collaborative reviews, real-time annotation and comment synchronization, remote co-design.
Supply Chain Collaboration
Multi-tier supplier data exchange based on Model-Based Definition (MBD), real-time Engineering Change Order (ECO) synchronization and online collaborative review, breaking down 3D data barriers between OEMs and suppliers.
DMU Inspection
Virtual assembly gap and interference checks, static/dynamic interference analysis, envelope space validation, ensuring data integrity.
Visualization & Digital Twin
Real-time visualization, vehicle digital twin, exterior/interior design visualization.
High-Fidelity Physical Replication of Design Intent
Utilizes PBR materials to enable engineering-grade exterior validation under diverse lighting conditions (standard/natural light), ensuring zero color deviation or texture discrepancies between virtual models and physical prototypes.
CAE Post-Processing
Real-time 3D mapping and dynamic playback of stress, strain, and temperature contour plots.
CFD/Aerodynamics
Dynamic particle streamline simulation, pressure field heatmap overlay, X-ray view and overlay layer development.
Vehicle Dynamics
Vehicle dynamics simulation, driving simulator, NVH (Noise, Vibration, Harshness) simulator.
Autonomous Driving Simulation
Virtual test tracks, sensor simulation, scenario simulation (weather/lighting/traffic), virtual road testing.
Exploded Views
Dynamic exploded diagrams (define component disassembly paths and sequences), component structure visualization.
Perspective & Annotations
Perspective sections (display internal structures and wiring harness layouts), 3D PMI (Product Manufacturing Information) annotation display.

Manufacturing and Production
Leverage simulation and AR technologies for production planning, virtual commissioning, ergonomics, and equipment maintenance to enhance production efficiency, safety, and capacity forecasting capabilities.
Planning and Layout
Process planning, production line layout simulation, process layout validation, factory/logistics simulation, capacity allocation optimization.
Efficiency Forecasting
OEE (Overall Equipment Effectiveness) prediction, combining historical data with simulation models to forecast production line bottlenecks and capacity utilization.
Ergonomics
Virtual worker simulation using standard human models to analyze visibility, reachability (reach range), posture comfort, and force analysis during assembly operations.
Virtual Commissioning
Virtual controller integration, PLC code logic verification, and hardware-in-the-loop simulation. Conduct control logic testing, timing analysis, and fault simulation prior to physical production line construction.
Robot and AGV Simulation
Robot/AGV path planning and scheduling, dynamics simulation (payload/suspension/friction), sensor simulation, control system validation, and motion trajectory visualization.
Factory Digital Twin
Full-element digital twin factory, real-time equipment status monitoring, and multi-dimensional data collection and synchronization.

HMI and Intelligent Cockpit
Focusing on in-vehicle human-machine interaction experiences, creating immersive, visual intelligent driving environments, and deeply integrating vehicle signal simulation.
In-Vehicle Human-Machine Interface (HMI)
3D digital instrument clusters, infotainment systems (IVI), multi-screen interaction management, multi-screen transitions, UI/UX prototyping.
Head-Up Display (HUD)
AR HUD, floating navigation arrows, ADAS information augmentation.
3D Visualization and Navigation
3D real-time navigation maps (urban dataset rendering). Lane-level positioning and granular guidance.
Structured recognition and rendering of lane lines, curbs, and traffic signs. SR (Simulated Reality) rendering (weather/architecture/traffic participants).
Full Vehicle Signal Simulation
Simulates real vehicle signals like speed, RPM, battery level, door status via SOA architecture.
Vehicle Control Experience
3D car model operation (windows/AC/suspension/ambient lighting), virtual personal assistant, 3D vehicle configuration.
Entertainment Features
In-car gaming, immersive multimedia experience, whole-vehicle synchronization (steering wheel/seats/sound effects/lighting).

Sales and Marketing
Boost customer engagement through high-performance configuration switching and immersive 3D experiences, enhancing product presentation and sales conversion.
High-Performance Configurator
Real-time options selection (OIT), instantly switching body colors, wheel styles, and interior packages.
Ultimate Visual Presentation
High-resolution model displays, cinematic lighting rendering, dynamic presentation of flowing paint textures and intricate leather interior details, 360° vehicle views deliver an immersive sensory experience.
Virtual Showroom
VR showroom, 3D online vehicle viewing (Web 3D lightweight delivery), showroom navigation with hotspot commentary; Intelligent Level of Detail (LOD) automatically loads vehicle models at varying resolutions based on network conditions and device performance.
AR/VR Interactive Experiences
AR vehicle overlay (place cars in real-world scenes), AR spatial simulation (experience interior dimensions), virtual test drives, holographic transparency view (reveal internal mechanics).
Marketing Tools
3D interactive presentations, AR manuals, online marketing platforms.
On-Site Support and Personnel Training
Leveraging AR/VR/XR/IoT technologies, we deliver end-to-end empowerment through blended reality interactions—from assembly line guidance and complex repair simulations to intelligent after-sales maintenance.

AR Visual SOP Assistance
Overlay virtual tasks onto physical vehicles for blended assembly guidance; automatically validate operational sequences.
Spatial Annotation & Remote Consultation
Frontline workers wear AR devices to connect with remote experts in real-time via first-person view. Enables 3D spatial annotations (frame freeze, arrow hover), real-time blueprint projection, and remote hands-on guidance.
Visual Positioning System (VPS)
Integrates computer vision for high-precision positioning of AR devices in complex environments.
VR Training Simulators
Build immersive training environments for assembly process training, production line operation training, and hazardous electrical control training.
Maintenance and Troubleshooting Drills
Utilize 3D exploded views for component disassembly/assembly instruction and spare part recognition; simulate random virtual faults (e.g., circuit shorts, sensor failures) to guide trainees through step-by-step virtual troubleshooting and resolution.
Safety and Risk Scenario Drills
Simulate extreme weather driving, emergency response, and other high-risk safety scenarios.
Predictive Maintenance and Smart After-Sales
Integrates real-time IoT vehicle data with 3D digital twins to analyze health status and predict remaining lifespan of critical components (e.g., batteries, motors, transmissions).
Automatically generates visual repair plans and spare parts requisition lists based on fault warnings.
Data Analytics
Records trainees' operational trajectories and decision-making processes to analyze knowledge retention and operational compliance.
Real-Time Feedback
Provides instant corrections and scoring during training or practical sessions, forming a closed-loop “learning-assessment-optimization” cycle.